These are the (official?) logos of the two leading television stations in the Philippines, ABS-CBN and GMA, for the country’s 2010 Elections.
ABS-CBN is continuing their campaign “Boto Mo iPatrol Mo” for their Halalan 2010 while GMA 7’s Eleksyon 2010 coverage recently held the Eleksyon 2010 Run at the Bonifacio Global City, Taguig.
I can’t help but comment on ABS-CBN’s election logo. Among other colors they could have used like sky blue, red, or yellow, they instead went with a black background for an election logo. Why? Should we mourn for our country next year? (we should, that is if Erap wins)
I have seen the BMPM logo on a white background and it doesn’t look nice. The step-repeat aka "paparazzi wall” didn’t come out right on TV as well.
I was expecting the logo to convey hope, patriotism, a new start, just like their tagline, but all I see is a hip, cool, rock and roll looking logo (If you can still call it a logo with 3 different lines of texts)
Both logos have the same elements from the Philippine flag, but GMA 7’s logo is cleaner, lighter and more modern looking. It invokes a sense of professionalism without losing the personal touch. I like the type they chose for “2010”. It gave the logo a humanity feel into it.
I prefer watching ABS-CBN than GMA 7. I also prefer ABS-CBN’s corporate logo over GMA 7’s cutesy rainbow heart logo. What I don’t like is their fondness of grungy dark designs akin to Bandila, Kalye, XXX and almost all of their news and public affairs program. This is fine for serials but for newscasts? Take a cue from CNN, BBC, even Al Jazeera.
Can we now move on and move out of the grunge look?
"If you can still call it a logo with 3 different lines of texts" Excellent point. I'm inclined to believe that the elements, especially from the Halalan 2010 logo, will change as May approaches. The GMA look is more flexible across various media (for example, websites, tarps of varying dimensions) without sacrificing the uniformity of the look. The TV ident is also much better, but then again May is still far away. What I am looking forward to is the graphics they will use for the titles and the lower thirds on election day!
ReplyDelete@nixenzo, I've seen a stand-alone logo for Halalan 2010, without the "Boto Mo Ipatrol Mo, Ako ang Simula" part. So I think you may have a point that this is still not the final logo.
ReplyDeleteI think GMA will deliver a cleaner brand this coming election. Their design sense on their news and current affairs promo are really good. Come on ABS-CBN! Where's RoadRunner when you guys need it?
Final or not, I think the problem with the logo, is that it lacks consistency outside the tube. And the execution on their news and multiply (especially the multiply) site is kinda dreadful, IMHO. Up until now, GMA has definitely delivered a cleaner brand.
ReplyDeleteI also just noticed the updated ident for Eleksyon 2010: it actually uses an animated GMA logo for the background, but it is very subtle (perhaps even unintentional). It's these little things that kinda shows the commitment of the network to brand.
Since we're on the subject of TV news, I highly recommend watching this YT video: http://www.youtube.com/watch?v=VPgxcyavDAM Basically, it shows the behind the scenes of CBS Evening News's 2006 open. I doubt that we have reached this level of production, but with all the stations using 3D stuff more often now, I think we are closer than ever.
Nice link there nixenzo.
ReplyDeleteABS-CBN started the trend on 3D graphics if you can remember with them experimenting on the 3 circle of their logo. these were aired as short clips after each program/series.
All their show idents were also made in 3D. It was Usapang Business, Maalaala Mo Kaya, Tatak Pilipino, Home Along Da Riles, etc.. Full 3D! and it looked good! (remember the flying rainbow sarimanok?)
Somehow, over the years, their standards in video graphics dwindled. I don't know why, maybe the good ones were pirated by GMA New Media...They got trapped in the grunge and dirty look ever since.