Lovin’ Doc McStuffin’

I’m proud to share the logo I and the group I’m working for did for Disney’s new upcoming animated show for 2012, Doc McStuffins. It took A LOT of iterations and concepts before this final logo and we’re glad at the overall outcome.

Dottie “Doc” McStuffins, is a 6 year old who communicates with and heals stuffed animals and toys out of her backyard clinic. The series will highlight the importance of taking care of oneself and others, while showcasing the hallmarks of great Disney storytelling – fantasy and wish fulfillment.

"Doc McStuffins" is a production of the Dublin, Ireland-based Academy Award-nominated animation studio Brown Bag Films in association with Disney Channel.

I had to do the entire typeface alphabet for this and made it to a usable font file. I then translated this logo to at least 25 different languages for different markets. What a “fun” thing to do on a weekend eh? :) You might not see a lot of detail but upon closer inspection, there was a lot of texturing involved like cloth fabric and fur so it was quite challenging to repeat this over 25 times, but I got it worked out.

I’ll try to ask permission before posting the other concepts we had and will share them here in an update to this post if possible. I actually had to wait for the show to officially launch so as not to preempt anything.

Classic Philippine Movie Theaters

Video48 is a great site for classic Filipino cinema. The site has lots of vintage local movie posters and newspaper clipping of stars. One thing that struck me the most was this nostalgic collection of classic and famous Philippine movie theater logos that I saw in their Facebook page.

The logos were mostly your typical 50’s and 60’s retro typography with letterpress-quality ‘jagged’ lines that were printing inadequacies at that time, but now, look awesome to me. If you didn’t know, I’m fond of classic cartoons, tech, toys, magazines, and other abubots, You may call me a nostalgic geek :)

As far as I can remember, most of the theaters above had those classy art-deco facades, reminiscent of the old Rizal Avenue “Avenida” area. Sometimes, I wish we still had preserved the old-Manila. Architecture design then was, in some way, better than what we have right now – especially movie theaters which are now mostly inside malls.

Photo courtesy of Video48 (top) and orngejuglr from Flickr

Pre-LRT, Rizal Avenue was bustling with business and shopping centers but as traffic worsened in the area and people were now taking the LRT (which meant less foot traffic) business and theaters eventually folded up along the avenue.

You can clearly see the Ideal theater (below) weather time since it started in 1933, unfortunately it was demolished in the 70’s to give way to a department store.

Photo courtesy of Bren Buenaluz (Beyond Forgetting) from Flickr and Wikipedia (bottom)